Principles
What I believe.
01
Stay a steady hand
When a project gets complex, deadlines tighten, and a team is under pressure, the most valuable thing you can be is a steady hand. Have that tricky meeting, be direct when it matters, and stay calm when everything else isn't.
02
Great work comes from great conditions
World-class work comes from teams that feel supported and clients that feel understood and included. My job is to create conditions for both. That means protecting the work, making the hard calls and being willing to have the tough conversations internally and externally.
03
Win it, then prove it
Winning a pitch is the start of the journey, not the final result. From day one, every decision should come back to one question: Is this making the platform or product better for the client and their customers? That's the approach that turns new business into a genuine partnership, and partnership into growth for both sides.
04
Own the numbers
Finance isn't admin; it's a leadership responsibility and a vital sign for any business. A well-run account is a healthy one, and being fully across the numbers is how you earn the trust of both your clients and your wider business.
05
Know your technology
You don't need to write the code, but you should have a clear idea of what you're building and the technologies feeding into it. Never sell something you don't understand.
Experience
03 roles
2022 — Present
ELVIS London ↗
London, United Kingdom
Business Director, Technology
Previously Senior Account Director
Recruited to lead two LOBs of the agency's largest client account. Following the acquisition of Vixen Labs, took ownership of the Amazon and Verizon accounts and led a multidisciplinary team of up to 25.
- Deliver AI platforms, web products, and voice applications for technology clients across 15+ markets.
- Grew Channel Interactive by 131% and the Business and Education LOB by 132% through a targeted commercial strategy.
- Transformed team productivity from 53% to 99% in under a year.
- Trusted advisor to the C-suite, presenting at quarterly business reviews.
- Reports directly to the CEO and Executive Director.
2020 — 2022
dentsu / Isobar ↗
Auckland, New Zealand
Client Engagement Director
Previously Client Engagement Lead · Customer Success Manager
Led all business development and client relationships for dentsu Aotearoa's Design and Experience team, delivering digital strategies, platforms and applications.
- Drove 300% increase in team profitability from FY2020 to FY2021.
- Onboarded Ministry of Social Development, Subaru, and Silver Fern Farms.
- Delivered a family violence digital platform, a UK/AU/NZ e-learning platform, and a consumer app for a major petrol company.
2015 — 2020
Journey Digital ↗
Auckland, New Zealand
Senior Account Manager
Previously Account Manager · Junior Account Manager
Created and sold digital strategies for leading New Zealand businesses including BMW, Volkswagen, and Fletcher Building.
- Grew Giltrap Group retainer from $5,000 to $25,000/month.
- Managed delivery of websites, software platforms and app builds across design, development and QA teams.
Skills
08 areas
AI Platform Development
Delivery & strategy
Enterprise Technology
End-to-end solutions
Web, App & Voice
Alexa skills & beyond
P&L Management
Revenue forecasting
Team Leadership
25-person multi-disciplinary teams
Global Client Delivery
15+ markets
CX / UX Strategy
Audience-led design
New Business Development
Pipeline & pitching