Principles
What I believe.
01
Be the adult in the room
When working on a complex project with a challenging deadline and a team under pressure, the best thing you can do is be the adult in the room. Have that tricky meeting, be direct when it matters and be the steady hand when everything else isn't.
02
Great work comes from great conditions
World-class work comes from teams that feel supported and clients that feel understood and included. My job is to create conditions for both. That means protecting the work, making the hard calls and being willing to have the tough conversations internally and externally.
03
Deliver first, sell second
The deepest client relationships I have built came from a simple discipline: do what you said you'd do, do it to an exceptional level, make your client and their organisation look great, cement the partnership. Everything else will follow.
04
Own the numbers
Finance isn't admin; it's a leadership responsibility and a vital sign for any business. A well-run account is a healthy one, and being fully across the numbers is how you earn the trust of both your clients and your wider business.
05
Know your technology
In an industry filled with AI buzzwords and overpromised platforms, the most important thing a technology lead can do is fully understand what is being delivered, how it is being delivered and the risks and rewards of the chosen technology. You don't need to understand the code, but never sell something you don't understand.
Experience
03 roles
2022 — Present
ELVIS London ↗
London, United Kingdom
Business Director, Technology
Previously Senior Account Director
Recruited to lead Apple's largest agency account, growing Channel Interactive by 131% and Business and Education by 132%. Following the acquisition of Vixen Labs, took ownership of the Amazon and Verizon accounts, leading a multidisciplinary team of up to 25.
- Deliver AI platforms, web products, and voice applications for the world's largest consumer technology company across 15+ markets.
- Grew key technology account monthly revenue by 131% through targeted commercial strategy.
- Transformed team productivity from 53% to 99% in under a year.
- Trusted advisor to Amazon C-suite, presenting at quarterly business reviews.
- Reports directly to CEO and CFO.
2020 — 2022
dentsu / Isobar ↗
Auckland, New Zealand
Client Engagement Director
Previously Client Engagement Lead · Customer Success Manager
Led all business development and client relationships for dentsu Aotearoa's Design and Experience team, delivering digital strategies, platforms and applications.
- Drove 300% increase in team profitability from FY2020 to FY2021.
- Onboarded Ministry of Social Development, Subaru, and Silver Fern Farms.
- Delivered a family violence digital platform, a UK/AU/NZ e-learning platform, and a consumer app for a major petrol company.
2015 — 2020
Journey Digital ↗
Auckland, New Zealand
Senior Account Manager
Previously Account Manager · Junior Account Manager
Created and sold digital strategies for leading New Zealand businesses including BMW, Volkswagen, and Fletcher Building.
- Grew Giltrap Group retainer from $5,000 to $25,000/month.
- Managed delivery of websites, software platforms and app builds across design, development and QA teams.
Skills
08 areas
AI Platform Development
Delivery & strategy
Enterprise Technology
End-to-end solutions
Web, App & Voice
Alexa skills & beyond
P&L Management
Revenue forecasting
Team Leadership
25-person multi-disciplinary teams
Global Client Delivery
15+ markets
CX / UX Strategy
Audience-led design
New Business Development
Pipeline & pitching
Case Studies
04 studies